As creatives, we're familiar with the idea of
uncertainty: we readily embark on journeys when the destination is unclear, and
trust that we'll not only find our way, but that we'll discover something along
the way that we couldn't have planned or predicted. But when we put something
into the public domain, we sometimes seem less able to embrace risk.
The last week at Hoipolloi has been full of uncertainty:
we took the decision to share the online world for Stories from an Invisible
Town, invisibletownstories.co.uk, knowing that it isn't finished, knowing there
are things we would change.
When I applied for the Digital Associate post with
Hoipolloi, what really piqued my interest was the description of the
environment surrounding the website as 'test and learn'. I've had so many
experiences with arts organisations that look to digital as the answer to
questions that are too narrow, or outcomes that are too fixed. In pursuing
answers and delivering outcomes, it's hard to allow room for understanding to
emerge, for the form and the content to grow into one another.
At Hoipolloi, we've been encouraged to be open about both
our progress and our process by a strong team who understand the value of input
from users and audiences. We've employed an agile system of development that
focuses on the minimum functionality required to test an idea, and then builds
this up in an iterative fashion - which means that decisions don't have to be
made before you know what you are making.
It's true to say that you never really know what you've
made until you get it in front of an audience. This early sharing of the online
world makes a lot of sense at Hoipolloi - after all, we're not making the site
for us, we're making it for you and that means that the next set of decisions
we make will be based on having shared the site and having learnt about what it
is through observing how it is used.
So I hope you'll join in by visiting the site -
invisibletownstories.co.uk - and allowing us to share your experience.
Image: a dry run in preparation for data analysis
for invisibletownstories.co.uk



