Friday, 4 December 2009

Plans...


The sun is shining, it is Friday afternoon, and the smell of mulled wine being brewed for the festive season is about, but Simon and I are being very good and working hard, in spite of the potential distractions (I do like a good glass of mulled wine). As you may have seen on Simon's last post we have announced some more dates for 360, so if you missed it in Edinburgh then Spring is the chance to book in for 70 joyful minutes with Hugh Hughes either in Sydney, Oxford or Liverpool.

Simon has very bravely (or maybe 'foolishly', would be more appropriate) handed over the majority of the responsibility for the marketing of the show over to me. As 'the intern', I feel very honoured to be promoted like this, and to give you an insight into my new daily life, and to prove that we do more in the Hoipolloi office than drink tea, eat cake, and discuss red carpet fashion, here's a lowdown of how the 360 plans are going...

Our venues are booked and contracts sorted. Even though the performances aren't for a few months, all the legal stuff - pages with clauses, and lots of jargon - get signed way in advance to ensure the venue and company know exactly what the deal is. I've never been very good with big legal words, and still haven't perfected my 'official' signature, so Simon deals with the contracts.

In order to spread the word we'll need literally thousands of posters and flyers. Liverpool and Oxford - watch out for the iconic blue clouds and face of Hugh on the 360 posters hitting you soon! We are using similar print to Edinburgh, although we need to ask our designers to make some alterations to the venue and performance dates. Otherwise we would end up with rather a few confused audience members looking for Hugh at the Pleasance Courtyard in March. We're also changing the quotes on the publicity. Some lovely things were written by the press in the summer, and we're so proud that we want to put them on our flyers, and that way you can see them too. Once the designs have been finalised they can be sent to the printers and from the printers the publicity will go to the venues. In order to give people time to notice the posters, check their diaries and book tickets, we usually send print out a few months before the performances.

We always like to let friends of Hugh know directly that he will be performing again. So he has been writing some letters, and I have started writing some letters, and sometimes the venues will also send out letters too. We love email, but you can't beat a nice bit of snail mail can you?

Something else we are very keen on this time round is creating an education pack for drama teachers and students. I was mightily inspired by the ones offered by the marvellous National Theatre, so I've started making a 360 one myself. In order to get a bit of extra help from some experts I'll be visting the education department at the Everyman in a few weeks. I've never been to Liverpool before, so I'm very excited about having an adventure. I'll have quite a lot of time to kill after my meeting and before I get my train back to Cambridge, so if anyone has any 'top tips for what to do in Liverpool' then do let me know!
So there you have it, the update so far. I'll keep you informed as plans progress.
Have a great weekend everyone!
Photo by Geraint Lewis


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